A significant collaboration has emerged in the global music industry as Kobalt, a prominent independent music publishing company, has officially partnered with Madverse Music Group, an India-based entity specializing in distribution, publishing, and marketing for the South Asian independent music sector. This strategic alliance is set to provide Madverse's vast network of songwriters, composers, and producers with unparalleled access to Kobalt's extensive publishing administration infrastructure.
This groundbreaking agreement is particularly crucial for South Asian creators, who have historically faced challenges in securing international royalty payments. The partnership is designed to bridge this gap by offering comprehensive services such as royalty collection across more than 180 global markets, sophisticated metadata management, and expanded opportunities for synchronization licensing. Madverse, which currently supports over 150,000 artists and labels throughout India and the broader South Asia region, will see its community benefit immensely from Kobalt's established global reach and expertise.
Rohan Nesho Jain, CEO of Madverse, highlighted the transformative potential of this partnership, emphasizing that it will empower Indian independent artists to access and safeguard their earnings globally, ensuring long-term financial stability. Simon Moor, Kobalt's managing director for the Asia-Pacific region, echoed this sentiment, underscoring Kobalt's commitment to providing Madverse artists with the essential resources and international exposure needed for sustained success. This collaboration truly embodies Madverse's 'Independent, Not Alone' philosophy, championing creator ownership and transparency within the music ecosystem.
This strategic alliance between Kobalt and Madverse marks a pivotal moment for the South Asian music industry, promising a future where independent artists are not only heard globally but also fairly compensated. By dismantling barriers to international royalty collection and championing artist rights, this partnership cultivates a more equitable, diverse, and flourishing global music landscape, inspiring artists to pursue their passions with greater confidence and security.